WHAT HAPPENS WHEN YOU REINVENT YOURSELF DURING A RECESSION?
LESLIE PADILLA
Old job: Senior director of public relations at CN8.
Last day: January 6, 2009.
Why: Station closed.
In transition: She did charity work and unpaid consulting, interviewed at other large corporations — “Anything to keep busy.”
Aha moment: “The salaries I was being offered were not competitive with what I’d been paid in the past, so I figured, why not go out on my own? At that point, there was nothing to lose other than medical benefits.”
New job: Principal of Leslie Padilla Public Relations, LLC, an independent, Malvern-based firm representing Lindi Skin, Lynn Doyle, Salon 31, Julia Brufke Wenger — “women like me.”
Advice: “If you can be an entrepreneur now, when everybody is watching their budget and cutting their budget, then think how well you’ll do when the country is out of recession.”
Old job: Senior director of public relations at CN8.
Last day: January 6, 2009.
Why: Station closed.
In transition: She did charity work and unpaid consulting, interviewed at other large corporations — “Anything to keep busy.”
Aha moment: “The salaries I was being offered were not competitive with what I’d been paid in the past, so I figured, why not go out on my own? At that point, there was nothing to lose other than medical benefits.”
New job: Principal of Leslie Padilla Public Relations, LLC, an independent, Malvern-based firm representing Lindi Skin, Lynn Doyle, Salon 31, Julia Brufke Wenger — “women like me.”
Advice: “If you can be an entrepreneur now, when everybody is watching their budget and cutting their budget, then think how well you’ll do when the country is out of recession.”
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Hi Leslie,
Just wanted you to know that I’m going through what you’ve already accomplished.
I was a senior/managing editor, lost my job, and am now doing a lot of soul searching…albeit, on the western Canadian coast (Vancouver).
Thank you for the inspiration…and yes, I can do this.
Elaine