
New business is an emotional rush. Especially during financial stress. So when a door opens for a new opportunity, before you dance, take note of everything.
A client is not just business, it’s a relationship to which you will likely devote more time and energy than you do to your partner, family, friends and self. See where I’m going? So read closely.
1) When reaching out to a new business prospect have 3-5 must-answer questions and acceptable responses you need to hear. Spend no more than 15 minutes on this call and assess from there if the project needs and finances meet your qualifications.
2) If stage one proves fruitful, meet in person. Allow for 30 minutes and again, be prepared with basic questions you need answered to determine your ability to exceed the potential client’s needs. Also ask if someone else before you was doing the job, what were their results, and why is the need still unmet.
3) If in stage three you feel confident that you can again, exceed expectations and fulfill a previously untapped execution plan, then set another meeting for a brainstorm and agree to a flat fee for an hour or two-hour meeting. In this arrangement offer to summarize with a brief presentation within the next week.
4) Prepare a 2-3 page plan featuring objectives, strategies, tactics, deadlines and budget/payment plan. Submit for review and feedback within a week.
5) If both parties feel good about the business plan and agree to the parameters, do your research before signing on and ask for recommendations. You are interviewing them as much as they are interviewing you.
6) Remember, the goal is to take on a business at which you succeed and enjoy. Your work is your brand and reputation, and that is priceless. If you jump just to take on more business and overlook these important steps you may find that the earnings were more of a loss in the long run.
So where does intuition come to play? In every chess move along the way. Pay attention to values that are a priority to you. For me I look at punctuality, communication, clarity, decisiveness, honesty, passion, genuine likability, and laughter.
If at any point one of your values seems unmet, or worse yet, offended, then walk away. Simply state you do not think you are the ideal candidate for the job but that you might have another reference to share. Always pay it forward as it somehow always comes back to your benefit.
The moral of the story – follow your gut with prepared and measurable strategy and action. Your findings will lead you to clarity. And from there, another door will open.
I also share with you this personal treasure. If I had listened to my gut and followed my intuition, every mistake I made in life would have been avoided.
This game plays out in all aspects of life. Look for teammates and not for superstars, your strengths are best leveraged when all players are well placed.
Godspeed.
Leave a Response »